Social Media Management
Social media that supports sales, not just likes
Social media rarely drives enquiries on its own for service businesses, but it shapes whether people trust you when they find you. We keep your channels consistent, credible and useful, without taking over your week.
Social media management covers planning, creating, publishing and reporting on content across platforms like Instagram, Facebook and LinkedIn. For most UK service businesses its main commercial value is trust and recall: prospects check your profiles before enquiring, and active, credible channels improve conversion from search and ads. It also gives AI engines and search engines consistent, third-party-hosted evidence that your business is real and active.
We start by deciding what social media should do for your business, whether that's trust, retargeting audiences, recruitment or community, and pick only the channels that serve it.
Then we produce a monthly content plan: practical tips, behind-the-scenes, proof of results, and answers to common questions, all compliance-checked for regulated sectors.
What's included
What you get
Channel strategy
Which platforms, what goals, how often. No need to be everywhere.
Content creation
Posts, carousels, short videos and captions in your brand voice.
Scheduling & community
Publishing, replies to comments and messages, and escalation of enquiries.
Profile optimisation
Consistent names, descriptions, links and contact details. These also feed search and AI engines.
Reporting
Monthly results with the metrics that matter: reach to target audiences, profile visits, clicks and enquiries.
How it works
The process
Audit
Current profiles, competitors and audience.
Plan
Monthly content calendar agreed with you.
Create & publish
Content produced, approved and scheduled.
Engage & report
Community management and monthly reporting.
Sector expertise
Social Media for your industry
Related services: SEO · AI Search Optimisation · Web Design
FAQ
Social Media: common questions
Which platforms should we be on?
Usually fewer than you think. Dental practices typically do best on Instagram and Facebook; law firms on LinkedIn and Facebook; e-commerce brands on Instagram, TikTok and Pinterest. We'll recommend based on where your buyers actually are.
Will social media bring us leads directly?
Sometimes, especially with paid social. Organic social mostly works as a trust and retargeting layer. We're upfront about that and measure it accordingly.
Can you post patient or client stories?
Only with documented consent and in line with your regulator's rules. We handle consent and compliance as part of the process.
Free audit
Get a free Social Media audit.
Tell us your website and what you want more of. Within one working day we'll send a short, honest review: what's stopping you getting enquiries from Google and AI search, and what we'd fix first. Free, no obligation, no hard sell.