Paid Media & PPC (Google Ads, Meta Ads)
Paid ads managed for cost per enquiry
Paid search and social can bring enquiries in days rather than months, if the tracking is right and the budget goes on buyers rather than browsers. We run Google Ads, Meta and LinkedIn campaigns as if the budget were our own.
PPC (pay-per-click) advertising means paying to appear in Google search results, on social feeds or across websites, and paying only when someone clicks. For a small business, well-run PPC is the fastest way to generate enquiries while SEO builds. Success depends on accurate conversion tracking, tight keyword and audience targeting, landing pages that match the ad, and managing to cost per enquiry rather than clicks or impressions.
Most underperforming ad accounts we see have the same faults: conversion tracking missing or counting the wrong things, broad match keywords eating budget on irrelevant searches, and every ad sending people to the homepage.
We fix tracking first, then build tightly themed campaigns with dedicated landing pages. You'll see cost per enquiry from week one, and we'll tell you honestly when a channel isn't worth the spend.
What's included
What you get
Conversion tracking
GA4 and Google Ads conversion tracking for forms, calls and bookings, set up and verified before we spend a pound.
Google Search & Performance Max
High-intent search campaigns, negative keyword management and careful use of automated campaign types.
Meta & LinkedIn Ads
Audience-led campaigns for awareness, retargeting and lead generation where buyers aren't searching yet.
Landing pages
Message-matched landing pages built for one action, tested and improved over time.
Budget control
Dayparting, location targeting and bid strategy matched to your capacity, so you're not paying for leads you can't handle.
Weekly checks, monthly reports
Search term reviews every week; a monthly report on spend, enquiries, cost per enquiry and next steps.
How it works
The process
Account audit or setup
Review of existing accounts, or a clean build with correct structure.
Tracking
Every enquiry type tracked and verified.
Launch
Tightly targeted campaigns with dedicated landing pages.
Optimise weekly
Search terms, bids, ads and audiences refined based on real enquiry data.
Report monthly
Cost per enquiry, lead quality and recommendations.
Sector expertise
Paid Media & PPC for your industry
Related services: SEO · AI Search Optimisation · Web Design
FAQ
Paid Media & PPC: common questions
How much should we spend on Google Ads?
It depends on your market's cost per click and how many enquiries you need. As a rule of thumb, you need enough budget for at least 50–100 clicks a month per campaign to learn anything useful. We'll model expected cost per enquiry from keyword data before you commit.
Do you charge a percentage of ad spend?
We prefer a fixed monthly management fee, so we have no incentive to make you spend more than you should.
How quickly will we see results?
Ads can produce enquiries within days of launch. Expect the first four to six weeks to be a learning period while we refine targeting based on real data.
Are there advertising rules for dentists and solicitors?
Yes. Dental ads must follow GDC guidance and the CAP Code; solicitors must follow SRA rules on publicity. We build campaigns with these in mind. See our guides on GDC advertising rules and SRA transparency rules.
Free audit
Get a free Paid Media & PPC audit.
Tell us your website and what you want more of. Within one working day we'll send a short, honest review: what's stopping you getting enquiries from Google and AI search, and what we'd fix first. Free, no obligation, no hard sell.