E-commerce Marketing
E-commerce growth from first click to repeat order
We help UK online retailers grow revenue from search and shopping ads, fix the technical issues that quietly cost sales, and turn more visitors into customers who come back.
E-commerce marketing that grows revenue focuses on product and category pages that rank for buying searches, Google Shopping campaigns fed by a clean product feed, product structured data so prices and stock show in results, fast and reliable checkout, and retention through email. Technical problems (duplicate pages from filters, slow pages, broken stock sync) often cost more revenue than any campaign brings in.
Traffic is the easy part. Most stores we audit leak revenue through slow pages, thin category content, duplicate URLs from filters, feed errors in Merchant Center, or stock that doesn't match reality.
Our team runs WooCommerce and ERP integrations in production, so we fix those problems at the code level, then scale what's working with search and shopping campaigns.
How we help
E-commerce Marketing: what we do
Category & product SEO
Category pages with useful buying content, product schema (price, availability, reviews) and clean faceted navigation.
Google Shopping & Merchant Center
Feed optimisation, free listings, and Shopping or Performance Max campaigns managed for return on ad spend.
Conversion rate optimisation
Checkout, product page and site-speed improvements backed by analytics and testing.
Technical e-commerce fixes
Core Web Vitals, crawl budget, duplicate content, stock and payment integrity.
Email & retention
Abandoned basket, post-purchase and win-back flows.
Integrations
Connect your shop to ERP, accounting, fulfilment and marketplaces.
Core services
Where most e-commerce brands start
FAQ
E-commerce Marketing: common questions
WooCommerce or Shopify?
Both can work well. Shopify is simpler to run; WooCommerce offers more control and lower transaction costs, but needs proper hosting and maintenance. We work with both and specialise in WooCommerce engineering.
Why aren't my products showing in Google Shopping?
Usually feed errors or policy issues in Merchant Center: missing GTINs, price mismatches between feed and site, or shipping settings. We audit and fix the feed first.
How do you measure e-commerce marketing?
Revenue and return on ad spend by channel, conversion rate, average order value and repeat purchase rate, all in GA4 with ecommerce tracking verified.
Free audit
Get a free audit.
Tell us your website and what you want more of. Within one working day we'll send a short, honest review: what's stopping you getting enquiries from Google and AI search, and what we'd fix first. Free, no obligation, no hard sell.