Law Firm Marketing
Marketing for solicitors that wins instructions
We help law firms appear for high-value practice-area searches, turn website visitors into consultations, and meet the SRA's transparency requirements without burying the page in legal text.
Good marketing for solicitors centres on practice-area SEO (a strong, specific page for each service and location you want to win), compliance with the SRA Transparency Rules (published prices and service information for specified services, plus complaints information and the SRA digital badge), trust signals like named solicitors and reviews, and fast follow-up on enquiries. Legal searches are treated as high-stakes by Google, so expertise and accuracy matter more than volume of content.
Legal services are what Google calls "Your Money or Your Life" topics, so the bar for trust is high. Pages written by or reviewed by named solicitors, clear pricing information, and accurate, specific content outrank generic legal blogs.
Many firms treat the SRA Transparency Rules as a box to tick. Done well, a clear pricing and service page is one of your strongest converting pages, and exactly the information AI assistants look for when someone asks "how much does conveyancing cost in Manchester?".
How we help
Law Firm Marketing: what we do
Practice-area SEO
Dedicated pages for each practice area and location, aimed at the searches that lead to instructions: conveyancing, family, employment, wills and probate, personal injury, immigration and more.
SRA transparency pages
Clear price and service information for the services the SRA Transparency Rules cover, presented so they convert as well as comply.
Google Ads for legal services
Tightly controlled campaigns for high-value matters, with call tracking and strict negative keywords to avoid wasted spend.
Authority & reputation
Solicitor profile pages, legal directory listings, review generation and responses to negative reviews.
Trust-first web design
Websites that communicate competence fast: named people, accreditations, the SRA badge and clear next steps.
AI search visibility
Structured data, answer-first content and consistent listings so AI assistants can cite your firm accurately.
Core services
Where most solicitors and law firms start
FAQ
Law Firm Marketing: common questions
What do the SRA Transparency Rules require on a law firm website?
Firms must publish price and service information for specified services: residential conveyancing, uncontested probate, summary-only motoring offences, employment tribunal claims for unfair or wrongful dismissal, immigration (excluding asylum), debt recovery up to £100,000, and licensing applications for business premises. They must also publish complaints information and display the SRA digital badge. See our SRA transparency guide for the detail.
How competitive is SEO for solicitors?
Very, in large cities and for practice areas like personal injury. But many local and niche searches are winnable with strong, specific pages and good reviews. We'll tell you which ones before you invest.
Can you write legal content?
We draft clear, search-focused content and your solicitors review it for legal accuracy before publication. Named reviewers also strengthen trust signals.
Do you advertise for no win no fee claims?
We can run campaigns for personal injury and employment claims, but they're expensive per click and we'll model the economics with you first. Claims advertising is also subject to strict rules.
Free audit
Get a free audit.
Tell us your website and what you want more of. Within one working day we'll send a short, honest review: what's stopping you getting enquiries from Google and AI search, and what we'd fix first. Free, no obligation, no hard sell.