Dental Marketing
Dental marketing that fills your private diary
We help UK dental practices attract more private patients for implants, aligners, cosmetic and emergency treatment, through local SEO, targeted Google Ads and websites built around the GDC's advertising guidance.
Effective dental marketing in the UK combines four things: strong local search visibility (Google Business Profile, reviews and treatment pages for your town), paid search for high-value private treatments, a fast website that makes booking easy, and compliance with the GDC's guidance on advertising and the CAP Code. Practices that publish clear treatment pages with price guidance, named clinicians with GDC numbers, and genuine patient reviews tend to win both the map pack and AI-generated recommendations.
Patients searching for a dentist now compare practices on Google Maps, read reviews, and increasingly ask AI assistants for recommendations. The practices that win have three things in common: a page for every treatment they want to sell, consistent and plentiful reviews, and a site that shows exactly who will treat them.
We know the rules too. The GDC requires specific information on practice websites (including GDC numbers, qualifications, complaints procedures and the date the site was last updated) and restricts terms like "specialist". We build that in from the start, so your marketing is persuasive and compliant.
How we help
Dental Marketing: what we do
Local SEO & Google Business Profile
Optimised profile, treatment categories, photos, posts and a steady review process, so you show up in the map pack for your town.
Treatment pages that convert
Dedicated pages for implants, clear aligners, composite bonding, whitening, emergency appointments and more, each with price guidance, process, FAQs and clinician details.
Google Ads for private treatments
Campaigns for high-value treatments with location targeting, call tracking and landing pages that match each ad.
GDC-aware website content
Clinician names, qualifications and GDC numbers, complaints procedures, NHS/private status and last-updated dates, built into the templates.
Review generation
A simple, compliant process to ask every happy patient for a Google review.
AI search visibility
Making sure ChatGPT, Gemini and Google AI Overviews can find and recommend your practice when patients ask.
Core services
Where most dental practices start
FAQ
Dental Marketing: common questions
What information does the GDC require on a dental practice website?
Under the GDC's guidance on advertising, a practice website should show the practice name and address, contact details, the GDC's address or a link to the GDC website, the complaints procedure (including who to contact for NHS and private treatment), and the date the site was last updated. Each dental professional mentioned needs their qualification, the country it was obtained in, and their GDC number. Our full GDC website checklist covers the detail.
Can we call our dentist a specialist on our website?
Only if they are on a GDC specialist list. Dentists who aren't must not describe themselves as specialists or use titles like "orthodontist". They can say they have a special interest in, are experienced in, or have a practice limited to an area.
Should we show prices on our website?
Clear price guidance ("implants from £X") usually improves enquiry quality and helps you appear in AI answers to "how much does X cost near me". Prices must be accurate and not misleading under the CAP Code.
How quickly can a dental practice get more patients from Google?
Google Ads can bring enquiries within days. Local SEO improvements typically show within two to four months, depending on how competitive your area is and how many reviews competitors have.
Do you work with NHS practices?
Yes, though most of our work focuses on growing private treatment revenue for mixed and private practices.
Free audit
Get a free audit.
Tell us your website and what you want more of. Within one working day we'll send a short, honest review: what's stopping you getting enquiries from Google and AI search, and what we'd fix first. Free, no obligation, no hard sell.